Fractional CMO for 7-figure SaaS companies

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Data-driven marketing strategy that grows your customer base, keeps them around, and turns them into long-term revenue.

Work with Me

Does this sound like you?

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You’re founder or CEO of a high growth SaaS company

You see the potential to take your business to the next level, and you know what got you here, won’t get you there.

You lack clarity around what is and isn’t driving results

You’re spending time and money on marketing, but you feel like you’re throwing spaghetti at a wall.

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Your team is struggling to master strategy and execution

Your team is trying to do it all, and either doesn’t have the time or lacks the expertise.

Your marketing team needs leadership

Your team needs executive level direction and mentorship from a seasoned marketing leader.

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You lack data to inform decisions

Your decision making is more gut-instinct than data driven, and you’d like to get more strategic.

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You’ve spent your time focusing on getting customers and are starting to realize there’s more to retention than a good product.

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You don’t have a churn prevention strategy

Hi, I’m Sarah!

  • Marketing leader with 16+ years of experience; the last decade in SaaS at companies like Intuit & McAfee

  • My superpower is bringing a data-driven marketing strategy that moves the metrics that actually matter— growth, engagement, and retention (and no, AI didn’t write that, I just love a well-placed em dash)

  • I have a passion for test & learn and will believe just about anything if you tell me it’s stat sig

  • A leaky funnel hates to see me coming

  • There’s no greater high than watching an idea make numbers move

Meet your new Fractional CMO

Let's Chat
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The proof is in the numbers

  • The number 45% inside a white circle.

    Retention Rate Lift

    Drove a 45% lift in retention rate buildling a full customer lifecycle journey from onboarding through subscription renewal.

  • The number 21% inside a white circle.

    New Customer Growth

    Drove 21% in new customer bookings through a focused campaign driving trial users to turn into paying subscribers.

  • $31M displayed inside a white circle.

    Incremental Revenue

    Drove $31M in incremental annual revenue through top of funnel, retention, and expansion revenue campaigns.

Growth-focused marketing & brand strategy

What does a Fractional CMO actually do?

Establish KPIs and report on performance

Partner with CEO & executive team on strategic initiatives

Determine channels & tactics to meet company goals

Hire and onboarding new team marketing members & vendors

Lead the marketing department and mentor the team

FAQ

  • Fractional CMO services are best for high growth businesses with a marketing team or the budget to hire executional support. You’re not ready or don’t yet need a full time CMO, but you know you need expertise and marketing leadership to guide your strategy and team, and make sure your time and money are well spent.

    My industry expertise is primarily in the tech and SaaS world; however, I have worked on many different types of clients over the years. I’m happy to chat to determine if we are the right fit, even if you don’t fit that profile.

    1. Cost Savings: the fractional framework adds C-suite level experience and perspective to your team, without the comp package that accompanies a full time, senior leadership role. CMO salaries can average over $300K for SaaS companies before benefits, options, and perks. Hiring a fractional CMO gives you the benefit of having an executive level marketing expert at a fraction of the cost.

    2. Strategic Spend: many companies spend a large portion of their spend hiring someone senior on a full-time basis to do their marketing strategy only for that person to spend 80% of their time executing. If your marketing leader is posting to social media, writing copy, or designing graphics, you've got an overpaid marketing coordinator on your team. By strategically breaking up your spend, you can have both a marketing leader and a marketing executor (or many).

    3. ‍ Fresh Perspective: a CMO who serves multiple clients can bring ideas and proven tactics from one experience to another.

  • Fractional means that you get the ’right-for-you’ level of CMO services based on your company size, goals, and budget. Then, the rest of your resources are available for tactical and executional needs.

  • Cost can vary depending on the client and their individual needs. For more details on my services, get in touch and let’s chat about your needs!

  • Timelines depend on each client and their needs. We can work together on a one-off basis or we can set up a longer term engagement.

  • I work on your business part time, but I am available via email, slack, or Loom anytime. If you are located in Houston, TX, I may come to your office periodically to work, otherwise we’ll set up remote communications. All expectations will be aligned on as we get started.

  • The value of a CMO is in the leadership, marketing expertise, strategy, and mentorship. I will be focusing on strategy related to revenue growth, so your team can execute on the strategies provided

Get in Touch!

If you’re looking for marketing leadership you can trust, and strategy that actually works, let’s chat.

Connect with Me
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